Business is realising the power of Internet marketing and how essential this is to the ongoing success with their web site. How often have you provided your name and email address to some web site in order to receive the item or piece of information you were after?

Critical to business is the capture of visitor names and addresses. Why - well how soon after did you receive a newsletter or email thanking you for your custom and then proceeded to inform you of some "extra value" information.

Will it ever end? Every time you turn around there’s a new e-business “thingie” that we are supposed to have used, adopted and debated over the barbie at the weekend.

If it’s not a widget it’s a wiki. Or a weemee, or a webinar. Perhaps it’s PPC or a podcast. And if you’re not hip to the hyperbole, there’s every chance you might be poked!

All very well and good of course, but where is the smaller business operator or manager going to find the time to investigate, understand and master these new kids on the block?

One of the most powerful features for any Internet marketing is Email Marketing. Used properly, it's a cost-effective push marketing channel that businesses like yours can use to reach new prospects and previous customers that have opted-in to receive communications from you. Here are 4 points I want to draw your attention to to help you become a better email marketer:

In a report by the Australian Financial Review on 11 August 2008, Neil Shoebridge talks about the surprising trends (to some anyhow) within the On-line Ad Marketing industry of Australia.